СUSTOMER ACQUISITION COST (CAC)
Показатель, отражающий итоговую сумму всех маркетинговых затрат, которые потребовались, чтобы привлечь одного клиента.
Cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer. This is an important business metric. It plays a major role in calculating the value of the customer to the company and the resulting return on investment (ROI) of acquisition. The calculation of customer valuation helps a company decide how much of its resources can be profitably spent on a particular customer. In general terms, it helps to decide the
worth of the customer to the company.
Cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer. This is an important business metric. It plays a major role in calculating the value of the customer to the company and the resulting return on investment (ROI) of acquisition. The calculation of customer valuation helps a company decide how much of its resources can be profitably spent on a particular customer. In general terms, it helps to decide the
worth of the customer to the company.
Calculate and document your customer acquisition costs to get a solid baseline to work from.
Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and
web-based advertising campaigns that can be tracked.
Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and
web-based advertising campaigns that can be tracked.
