A/B TESTING
Метод маркетингового исследования, суть которого заключается в том, что контрольная группа элементов сравнивается с набором тестовых групп, в которых один или несколько показателей были изменены, для того, чтобы выяснить, какие из изменений улучшают целевой показатель.
A/B testing (oft en referred to as split testing or bucket testing) is a means of comparing two options and analyzing results. It can be used to test, compare, and analyze just about anything.
It is most oft en associated with websites and recently, mobile apps; A/B testing is primarily used for conversion rate optimization. Online businesses regularly optimize their landing pages and improve ROI through the help of A/B testing.
A/B testing (oft en referred to as split testing or bucket testing) is a means of comparing two options and analyzing results. It can be used to test, compare, and analyze just about anything.
It is most oft en associated with websites and recently, mobile apps; A/B testing is primarily used for conversion rate optimization. Online businesses regularly optimize their landing pages and improve ROI through the help of A/B testing.
Once you’ve formulated your theory and identifi ed the element that you want to A/B test, you need to create two variations of the landing page.
A/B testing does not exist in a vacuum, and it’s hardly ever a one and done deal.
A/B testing is the perfect tool as it allows all developers to identify room for growth in their apps’ landing pages, make signifi cant improvements based on the results, and of course, understand their users’ behavior.
A/B testing does not exist in a vacuum, and it’s hardly ever a one and done deal.
A/B testing is the perfect tool as it allows all developers to identify room for growth in their apps’ landing pages, make signifi cant improvements based on the results, and of course, understand their users’ behavior.
