BOOTSRAPPING
Способ финансирования компании на свои деньги, без привлечения внешних инвестиций.
Using “friends and family” cash to get going. As Carey Martell, Founder of Power Up TV put it, “Bootstrapping a startup means ramen noodle days. Every time you want to splurge on something you think, ‘Well I could have that $20 steak dinner, or I could hire a virtual assistant from the Philippines.’.”
In Silicon Valley, bootstrapping has come to denote a founding team self-funding their venture.