CROWDFUNDING
Способ коллективного финансирования, основанный на добровольных взносах.

The process of funding a new project or business by raising money from a multitude of people, oft en unknown to the entrepreneur, who make large or small investments in the new venture.
He’s planning to crowdfund production of his new product. Crowdfunding gives backers the opportunity to participate in the creative process.

Crowdfunding for startups sounds like a great idea, but I’m not sure I want to have 1,000 shareholders.