CUSTOMER RESEARCH
Изучение клиента - тестирование идеи или прототипа будущего продукта на потенциальных потребителях. Термин ввел в 1990-х годах американский серийный предприниматель Стив Бланк. В своей книге «Четыре шага к озарению: Стратегии создания успешных стартапов» он сформулировал методику customer development, описывающую клиентоориентированный подход к созданию бизнеса. Согласно этой концепции продукт обязательно должен решать
проблему клиента. Сначала выявляется проблема, потом разрабатывается продукт, а не наоборот.
Customer research is conducted so as to identify customer segments, needs, and behaviors. It can be carried out as part of market research, user research, or design research. Even so, it always focuses on researching current or potential customers of a specific brand or product in order to identify unmet customer needs and/or opportunities for business growth.
проблему клиента. Сначала выявляется проблема, потом разрабатывается продукт, а не наоборот.
Customer research is conducted so as to identify customer segments, needs, and behaviors. It can be carried out as part of market research, user research, or design research. Even so, it always focuses on researching current or potential customers of a specific brand or product in order to identify unmet customer needs and/or opportunities for business growth.
“If I had asked people what they wanted, they would have said faster horses.” –Henry Ford.
“Some people say, «Give the customers what they want.» But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, «If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’» People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.” — Steve Jobs.
«Without data you’re just another person with an opinion.» - W. Edwards Deming
“Some people say, «Give the customers what they want.» But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, «If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’» People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.” — Steve Jobs.
«Without data you’re just another person with an opinion.» - W. Edwards Deming
