DISRUPTION
«Подрывные инновации» (англ. Disruptive innovation) — инновации, которые изменяют соотношение ценностей на рынке. При этом старые продукты становятся неконкурентоспособными просто потому, что параметры, на основе которых раньше проходила конкуренция, теряют свое значение.
Модель «подрывных инноваций» — это теория Клейтона Кристенсена, которую он впервые ввёл в 1997 году, в своей книге «Дилемма инноватора: Как из-за новых технологий погибают сильные компании» (The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail). Эту модель можно использовать для описания влияния новых технологий на функционирование компании.
The dream of every Silicon Valley startup is to disrupt an industry—to produce an innovation so diff erent from what came before that it is a game-changer that upends the status quo and becomes the next big thing. Such innovations create disruption as those relying on traditional business models are left at a competitive disadvantage. The idea of “disrupting the X industry” is also oft en expressed in shorthand as “disrupt X.” Disruption oft en involves seeing what others don’t; sometimes it involves seeing the world in a whole new way. That is referred to as a paradigm shift . Although startups should think big, they should focus on a well-defi ned and achievable vision, rather than try to boil the ocean.
Модель «подрывных инноваций» — это теория Клейтона Кристенсена, которую он впервые ввёл в 1997 году, в своей книге «Дилемма инноватора: Как из-за новых технологий погибают сильные компании» (The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail). Эту модель можно использовать для описания влияния новых технологий на функционирование компании.
The dream of every Silicon Valley startup is to disrupt an industry—to produce an innovation so diff erent from what came before that it is a game-changer that upends the status quo and becomes the next big thing. Such innovations create disruption as those relying on traditional business models are left at a competitive disadvantage. The idea of “disrupting the X industry” is also oft en expressed in shorthand as “disrupt X.” Disruption oft en involves seeing what others don’t; sometimes it involves seeing the world in a whole new way. That is referred to as a paradigm shift . Although startups should think big, they should focus on a well-defi ned and achievable vision, rather than try to boil the ocean.
He thinks that the next big thing will be custom 3D-printing of plastics.
Our startup is looking to disrupt dry cleaning. Pied Piper’s compression technology is sure to be a disruptive.
Our startup is looking to disrupt dry cleaning. Pied Piper’s compression technology is sure to be a disruptive.
