FREEMIUM
Бизнес-модель, которая заключается в предложении воспользоваться компьютерной игрой, программным продуктом, онлайн-сервисом или услугой бесплатно, в то время как расширенная (улучшенная, премиум) версия продукта, его дополнительная функциональность, или сервисы, другие продукты, связанные с основным предлагаются за дополнительную плату, на основе популярности основного бесплатного продукта.
A term describes a business model in which a business gives away a core product to a large user base and then sells premium upgrades to a smaller fraction of this base. A freemium model is not simply a free product, but an array of products and services with different user levels.
A term describes a business model in which a business gives away a core product to a large user base and then sells premium upgrades to a smaller fraction of this base. A freemium model is not simply a free product, but an array of products and services with different user levels.
Skype has one of the most well-known and longest-running freemium models.
The company had to back out of its freemium model after being unable to convert users.
The VC questioned whether the freemium model startup could extract more value from its non-paying customers.
The company had to back out of its freemium model after being unable to convert users.
The VC questioned whether the freemium model startup could extract more value from its non-paying customers.
