GAMIFICATION
Один из самых популярных маркетинговых трендов последних лет. Суть метода заключается в использовании игрового мышления и игровых механизмов для привлечения и удержании посетителей на интернет-площадках и в оффлайн проектах.
The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
My office is applying gamification to the training process to engage employees and improve performance.
The product’s use of gamification was so subtle that users didn’t realize how much they were spending.
The startup banked on its app’s use of gamification to increase user check-ins at its customer’s store locations.
The product’s use of gamification was so subtle that users didn’t realize how much they were spending.
The startup banked on its app’s use of gamification to increase user check-ins at its customer’s store locations.
