PRODUCT-MARKET FIT
Термин отражает подтвержденную потребность рынка в конкретном продукте, который эту потребность удовлетворяет. Для компании это значит развитие на хорошем рынке с продуктом, который может удовлетворить этот рынок.

Product/market fi t means being in a good market with a product that can satisfy that market.
Many people interpret product/market fi t as creating a so called minimum viable product that addresses and solves a problem or need that exists.
You can always feel when product/market fi t is not happening. And you can always feel product/market fi t when it is happening.

Product/market fi t has been identifi ed as a fi rst step to building a successful venture in which the company meets early adopters, gathers feedback and gauges interest in its product.