RETENTION RATE
Мера измерения лояльности покупателей и способности бизнеса удовлетворять все их нужды, благодаря хорошему качеству продукции и соответствующему обслуживанию посетителей.
Коэффициент удержания клиентов (Customer Retention Rate или CRR) необходим для понимания поведения ваших клиентов, а также анализа эффективности бизнес-стратегии.
The term «retention rate» is used in a variety of fi elds, including marketing, investing, education, in the workplace and in clinical trials. Maintaining retention in each of these fi elds oft en results in a positive outcome for the overall organization or school, or pharmacological study. In marketing, retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transactions) made by each customer.
«Retention rate is the ratio of the number of retained customers to the number at risk». In contractual situations, it makes sense to talk about the number of customers currently under contract and the percentage retained when the contract period runs out.» This term should not be confused with growth (decline) in customer counts. Retention refers only to existing customers in contractual situations. «In non-contractual situations (such as catalog sales), it makes less sense to talk about the current number of customers, but instead to count the number of customers of a specifi ed recency.» In a survey of nearly 200 senior marketing managers, 63 percent responded that they found the «retention rate» metric very useful.
Коэффициент удержания клиентов (Customer Retention Rate или CRR) необходим для понимания поведения ваших клиентов, а также анализа эффективности бизнес-стратегии.
The term «retention rate» is used in a variety of fi elds, including marketing, investing, education, in the workplace and in clinical trials. Maintaining retention in each of these fi elds oft en results in a positive outcome for the overall organization or school, or pharmacological study. In marketing, retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transactions) made by each customer.
«Retention rate is the ratio of the number of retained customers to the number at risk». In contractual situations, it makes sense to talk about the number of customers currently under contract and the percentage retained when the contract period runs out.» This term should not be confused with growth (decline) in customer counts. Retention refers only to existing customers in contractual situations. «In non-contractual situations (such as catalog sales), it makes less sense to talk about the current number of customers, but instead to count the number of customers of a specifi ed recency.» In a survey of nearly 200 senior marketing managers, 63 percent responded that they found the «retention rate» metric very useful.
Retention rate is the percentage of customers you retain in a period.
Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care eff orts are bleeding dollars or fortifying your business.
When you run an online e-commerce site or digital business, your retention rate is a powerful force in keeping your business up and running.
Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care eff orts are bleeding dollars or fortifying your business.
When you run an online e-commerce site or digital business, your retention rate is a powerful force in keeping your business up and running.
