SHARING ECONOMY
Экономическая модель, основанная на коллективном использовании товаров и услуг, бартере и аренде вместо владения.

The sharing economy is an expanding business model built on the idea of collaborative consumption, i.e., people relying on each other in obtaining access to merchandise. The core of the model is the consumer renting underused assets from other consumers, rather than purchasing new ones. First identified in the mid-2000s, it was galvanized by the radical expansion of social media, the development of the mobile Internet, and a growing sense of urgency regarding natural resource depletion.
Although it seemed that all the low-hanging fruit was taken, the startup thought it had a new angle on the sharing economy.

At first, I made a fortune driving my car in the sharing economy, but now everybody’s doing it.

What do you think is the next frontier in the sharing economy?