Капитализм наблюдения, надзорный капитализм.

1. A new economic order that claims human experience as free raw material for hidden commercial practices of extraction, prediction, and sales;
2. A parasitic economic logic in which the production of goods and services is subordinated to a new global architecture of behavioral modifi cation;
3. A rogue mutation of capitalism marked by concentrations of wealth, knowledge, and power unprecedented in human history;
4. The foundational framework of a surveillance economy;
5. As signifi cant a threat to human nature in the twenty-fi rst century as industrial capitalism was to the natural world in the nineteenth and twentieth;
6. The origin of a new instrumentarian power that asserts dominance over society and presents startling challenges to market democracy;
7. A movement that aims to impose a new collective order based on total certainty;
8. An expropriation of critical human rights that is best understood as a coup from above: an overthrow of the people’s sovereignty

Surveillance capitalism was invented around 2001 as the solution to fi nancial emergency in the teeth of the dotcom bust when the fledgling company faced the loss of investor confidence.

Surveillance capitalism is no more limited to advertising than mass production was limited to the fabrication of the Ford Model T.

Surveillance capitalism relies on algorithms and sensors, machine intelligence and platforms, but it is not the same as any of those.