Потенциал роста актива, разница между текущей рыночной ценой ценной бумаги и уровнем, до которого она может вырасти в краткосрочном периоде.

The difference between the current trading price of a security and the level to which it is most likely to rise in the short term.

Instead, investors in these companies are given convertible preferred shares that have both downside protection (via seniority) and upside potential (via an option to convert into common shares).