That, in a way, was exactly Amer and Noujaim’s goal when they started filming: “We are not a news agency, this film is about the zeitgeist,” they told me. And in our confused times, the zeitgeist is bound to be confusing.
Our methods of working, then, were facilitated and in some ways strongly encouraged by the technologies available to us, the products of a zeitgeist of convergence.
It catches the spirit of the age—the zeitgeist that allows us, as investors, to ensure that our money is invested properly based on companies’ reports of what they are doing.